New Product Launch
Flexible, adaptable New Product Launch solutions that can be tailored to your unique product set, channel, approach, launch goals, and market.
Executing a successful new product launch sets the tone for market success and longevity. ValueTrak delivers reliable channel data via easy-to-interpret reports that can be shared and leveraged to develop a data-driven launch strategy.
New Product Launch Solutions
Capabilities to effectively manage your new product launch, from considerations and timing to reporting extras.
- Plan & Define
ValueTrak PharmacyView services allow you to segment pharmacies to identify the perfect distribution strategy for your product. Armed with this data, formulate stocking goals, refine promotional strategies, and define patient assistance programs to ensure a successful launch. - Execute
Monitor product movement to ensure adequate stocking at distribution centers and endpoints. Track sales to all outlets, including those that may have traditionally been blinded. Improve sales force efficiency with store-level data to increase product reach. - Optimize
Use ValueTrak to report on sales, inventory, and returns by chain, territory, classes of trade, and more. Measure return on pharmacy program investments, track co-pay assistance utilization, and refine promotional programs based on real-time data.
PRODUCT LAUNCH SOLUTIONS
Every product launch is different… ValueCentric offers flexible, adaptable New Product Launch services that are tailored to your unique product, channel strategy, and launch goals
Pre-Launch Solutions
Understand the market and competitor products before you launch. ValueCentric launch services assist you with:
- Formulating stocking goals
- Segmenting pharmacies to identify the perfect mix
- Developing promotional strategies
- Defining patient assistance programs
Consulting
Strategic consulting services for manufacturers seeking more effective tatics for launching products or considering sales efficiencies
Competitive Research
Investigate competitive copay cards and channel stocking strategies to ensure your product launch is successful
PharmacyView
Access accurate profiles of pharmacies and patient behavior with complete visibility into downstream data
Launch Solutions
Monitor product movement & stocking trends to ensure alignment with pre-launch goals. ValueCentric launch solutions help you:
- Ensure adequate stocking at DCs and endpoints
- Monitor sales to all outlets, even those that may have traditionally been blinded
- Arm your sales force with store-level sales data
- Ensure patients know where to find your product
Sales & Inventory Managment (852)
Monitor ideal inventory balance at individual distribution centers with exception-based alerts
Detailed Sales Reporting (867)
Track product sales, evaluate trends and award compensation
Market Visibility
View highly accurate end customer sales estimates when actual data is not available
PharmacyView
Access accurate profiles of pharmacies and patient behavior with complete visibility into downstream data
Lifecycle Support
Optimize your supply chain throughout the entire life cycle of your product. ValueCentric’s real-time product data feeds help you to:
- Track sales, inventory, and returns by chain, territory, classes of trade, and more
- Measure return on pharmacy program investments
- Refine marketing and training programs
- Track co-pay assistance utilization across the market
- Mitigate revenue loss and minimize returns during loss of exclusivity
Chargebacks
Audit chargebacks and reversal claims to prevent potiential revenue leakage
Order Management
Order fulfillment made smarter; consolidate orders with channel data for intelligent fulfillment
Returns Monitoring
Proactively manage returns for destruction (EDI 180) and improve forecasting models
ValueTrak SalesProfessional
Access powerful ValueTrak reporting on any mobile device