PRODUCT LAUNCH SOLUTIONS

Every product launch is different… ValueCentric offers flexible, adaptable New Product Launch services that are tailored to your unique product, channel strategy, and launch goals.

Pre-Launch:

Understand the market and competitor products before you launch. ValueCentric launch services assist you with:
  • Formulating stocking goals

  • Segmenting pharmacies to identify the perfect mix

  • Developing promotional strategies

  • Defining patient assistance programs

Launch Solutions:


Monitor product movement & stocking trends to ensure alignment with pre-launch goals. ValueCentric launch solutions help you:
  • Ensure adequate stocking at DCs and endpoints

  • Monitor sales to all outlets, even those that may have traditionally been blinded

  • Arm your sales force with store-level sales data

  • Ensure patients know where to find your product

Launch Solutions:


Monitor product movement & stocking trends to ensure alignment with pre-launch goals. ValueCentric launch solutions help you:
  • Ensure adequate stocking at DCs and endpoints

  • Monitor sales to all outlets, even those that may have traditionally been blinded

  • Arm your sales force with store-level sales data

  • Ensure patients know where to find your product

Lifecycle Support:

Optimize your supply chain throughout the entire life cycle of your product. ValueCentric’s real-time product data feeds help you to:
  • Track sales, inventory, and returns by chain, territory, classes of trade, and more

  • Measure return on pharmacy program investments

  • Refine marketing and training programs

  • Track co-pay assistance utilization across the market

  • Mitigate revenue loss and minimize returns during loss of exclusivity

A targeted approach to a successful new product introduction

Discover how the data and analyses available through ValueTrak’s launch solutions took center stage in Upsher-Smith’s launch planning efforts.


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