Market Visibility
View highly accurate end customer sales estimates when actual data is not available
ValueCentric’s Market Visibility (MV) module provides a complete view of end customer activity by reporting weekly estimated store level sales when actual data is not available. Our comprehensive data assets, proprietary methodology, and our ability to validate results using actual pharmacy data make ValueCentric’s Market Visibility module the best in the industry.
Blinded Data Reporting
ValueTrak’s class of trade module illustrates the impact of blinded data on your sales estimates at retail locations; MV provides insight into this traditionally blinded data.
Comparison Reporting
Compare and trend highly accurate sales estimates at top retail chains that are otherwise blinded.
- Monitor Product Availability
Inform your sales team of stores carrying your product vs those that are not carrying your product. - End to End Channel Visibility
Highly accurate estimates of store-level sales when actual data is not available.
Key Business Benefits
Sales Outlets
Gain a complete view of sales into outlets including those traditionally blinded
Data Accuracy
Highest data accuracy available, validated with actual pharmacy data
Sales Estimates
Optimize stocking strategies with high fidelity sales estimates
Product Strategy
Strengthen launch planning and stocking strategies