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Battling the Big Squeeze

At the time the “Battling the Big Squeeze” whitepaper was moving through the final stages of editing, news of COVID-19 was just beginning. The impact on our daily lives has been, at least in the short-term, significant to say the least. With the increase of social distancing becoming reality, there will also be an impact on nearly every aspect of the pharmaceutical industry.

Brands everywhere are under pressure, as both demand and margin challenges converge. Symptoms of the “Big Squeeze” can be seen in cut budgets, restricted and/or misallocated sales resources, incorrect financial accruals, investment uncertainty, and more missed forecasts than can easily be counted.

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The Evolving Patient Services Model and Impacts of COVID-19

After weeks of looking for the light at the end of the tunnel of the COVID-19 pandemic, we appear ready to start thinking about recovery and what the new normal will be in the coming months.

As of May 1, 2020, the spread of COVID-19 on systems, services, and communities appears to be leveling off. The number of new reported U.S. COVID cases is now dropping in some locations, and state governments are considering a variety of schedules and approaches to re-opening.

One of the significant shifts for the U.S healthcare system and U.S.-based patient services since the start of the pandemic has been the rapid uptick in telehealth for diagnosing non-life-threatening illnesses and prescribing treatments. The number of weekly, in-person diagnostic visits to doctor’s offices dropped substantially, by 65%, in March, while the number of telehealth visits increased by 2500%, according to IQVIA Medical Claims Data Analysis, 2020.

Based upon IQVIA 2020 medical claims, lab utilization was down 50%, leaving many patients under-diagnosed or undiagnosed, according to weekend data from April 17, versus the percentage for the same time period in February.

How have these factors affected patient services and patients across the U.S. healthcare market? Let’s take a closer look at three aspects of patient services and how they are adapting to the overall change in the healthcare model: therapy adherence, patient engagement, and healthcare affordability.

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Size. Pattern. Frequency.

If those words spark something inside of you, there is a good chance you work within your corporation’s Regulatory Team and are fluent in terms like, “Suspicious Order Monitoring” and “Due Diligence.” If this resonates with you, ValueCentric and its parent company IQVIA, are prepared to support you and your company with the ever-evolving complexities of Compliance in this area.

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AI & ML: The importance of “Selecting the right model for the job”

Once the conversation turns to AI & Machine Learning, it’s easy to get lost in the nuance and jargon. Deep learning models, neural networks, regression models, rule-based models, data, lots of data, and always a loosely defined problem to solve. With the pharmaceutical industry increasingly adopting AI and Machine Learning concepts to use within business analytics decision frameworks, step one in getting away from the “blur” of the conversation is selecting the business partner and data science team to get to actionable results. Within each initiative, a crucial step is choosing the right model.

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The ValueCentric Data Management Engine

ValueCentric, innovators in specialty product and patient analytics, today announced the launch of Patient Journey Field Sales Reporting. The service brings their industry leading patient analytics to the hands of field sales representatives for improved visibility and speed of access to patient journey data. ValueCentric’s platform, ValueTrak, provides specialty data aggregation, monitoring, patient analytics, and specialty pharmacy scorecarding to market access and patient care groups at leading Specialty manufacturers. The field sales innovation provides the same de-identified patient data to field sales teams to ensure proper monitoring of patient activities to help speed time to therapy.

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AI & ML: From Proof of Concept to Production

ValueCentric, innovators in specialty product and patient analytics, today announced the launch of Patient Journey Field Sales Reporting. The service brings their industry leading patient analytics to the hands of field sales representatives for improved visibility and speed of access to patient journey data. ValueCentric’s platform, ValueTrak, provides specialty data aggregation, monitoring, patient analytics, and specialty pharmacy scorecarding to market access and patient care groups at leading Specialty manufacturers. The field sales innovation provides the same de-identified patient data to field sales teams to ensure proper monitoring of patient activities to help speed time to therapy.

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ALIGNING ONEKEY TO TRACINGS WITH VALUECENTRIC

ValueCentric, innovators in specialty product and patient analytics, today announced the launch of Patient Journey Field Sales Reporting. The service brings their industry leading patient analytics to the hands of field sales representatives for improved visibility and speed of access to patient journey data. ValueCentric’s platform, ValueTrak, provides specialty data aggregation, monitoring, patient analytics, and specialty pharmacy scorecarding to market access and patient care groups at leading Specialty manufacturers. The field sales innovation provides the same de-identified patient data to field sales teams to ensure proper monitoring of patient activities to help speed time to therapy.

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ValueCentric Launches Specialty Patient Journey Reporting for Field Sales Teams

ValueCentric, innovators in specialty product and patient analytics, today announced the launch of Patient Journey Field Sales Reporting. The service brings their industry leading patient analytics to the hands of field sales representatives for improved visibility and speed of access to patient journey data. ValueCentric’s platform, ValueTrak, provides specialty data aggregation, monitoring, patient analytics, and specialty pharmacy scorecarding to market access and patient care groups at leading Specialty manufacturers. The field sales innovation provides the same de-identified patient data to field sales teams to ensure proper monitoring of patient activities to help speed time to therapy.

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Hunting for Specialty Therapeutics Patients? Data Aggregators Can Help

When pharmaceutical companies partner with data aggregators that have access to broad diverse data sets from a large number of sources, they can gain a more comprehensive view of the patient journey.

The ValueCentric Data Management Engine

This fact sheet provides insight into how ValueTrak, our data management engine, will enrich and enhance your data.

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