Participants in the unique specialty pharmaceutical ecosystem are being asked to provide much greater levels of innovation, efficiency, service, and responsibility, while maintaining tight financial margins. Specialty pharmaceutical manufacturers can benefit greatly from clear intelligence about their products’ performance. Controlling costs while optimizing resources is a delicate balance, made more logical and functionally-smart through proactive planning and data-driven decision making.
Understanding the market in real-time and down to the actual prescription-level can save millions of dollars in sales and marketing costs, especially at such a time that both resources are being operationally streamlined and economically managed to yield higher results for less financial outlay.
ValueCentric’s award-winning healthcare intelligence platform, ValueTrak serves as an informational command point, providing manufacturers with dynamic, functional insights into specialty HUBs, payers, patients, plan associations and pharmacy points involved with supply, reimbursement and patient support services.
ValueTrak offers a clear, comprehensive windowpane into the rarified specialty ecosystem. Manufacturers can tap into a wealth of channel information from across the entire value chain to build proactive, strategic plans tailored to departmental stakeholders throughout their organizations.
Configure reports on-demand and easily create structured reports for different departments and needs. Finance managers, trade professionals and corporate executives can examine in-depth channel activity, including returns and inventory movement, supporting the creation of effective long-term strategies. Brand managers will appreciate detailed reports that allow them to measure and trend prescriptions (TRx), new prescriptions (NRx), payer reports, patient compliancy and more. With inclusive information, right down to location ZIP codes, manufacturers can maximize precious financial resources, streamline supply chain operations, develop accurate, predictive financial models, and develop a truly pragmatic product lifecycle plan.
And since it’s cloud-based and mobile-accessible, users may retrieve their information in real-time and with minimal infrastructure investment.
ValueTrak’s accurate, granular, near real-time reports empower healthcare companies to take control of their most critical sales and market data, resulting in enhanced business performance and more meaningful connections with their channel partners. Consistent insights into channel activity can stimulate data-driven decision making, leading to more effective sales and marketing plans, judicious use of commercial resources, methodically-smart product lifecycle strategies, and an overall better return on corporate investment.